skin whitening cream in Pakistan
Transformation from whiteness to wellness
Medical sounding terms such as cosmeceutical and skinceutical have long been used to market skin-whitening products to white women to fight age spots, dull skin, hyperpigmentation, etc. These coded words widely promote the message that good skin is youthful looking and glowing.
In the marketing of skin-whitening products, lighter skin embodies whiteness not only as a sign of racial difference but also as a signifier of class privilege. The rebranding and niche marketing of skin-whitening products is made easier by the fact that these are often melanin-suppressing products with pharmaceutical properties.
Glutathione is the most common agent taken by mouth in an attempt to whiten the skin. It may also be used as a cream. It is an antioxidant normally made by the body. Whether or not it actually works is unclear as of 2019.Due to side effects that may result with intravenous use, the government of the Philippines recommends against such use.