1. Market Overview & Economic Context 2. Key Fashion & Design Trends in 2025 Several overlapping trends are defining what people wear, what designers produce, and how fashion is consumed in Pakistan this year. a. Fusion of Tradition + Modern b. Color & Fabric Preferences…

1. History & Evolution Rooted in centuries-old textile traditions such as handloom weaving, block printing, embroidery (zardozi, gota, phulkari, mirror work), and dyeing (ajrak, tie-dye, indigo). The modern fashion industry began developing in the late 1980s and 1990s, with designers like Maheen Khan, Rizwan Beyg,…