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These companies will now adjust how they market their products, especially on social media. However, they will continue to promote creams and serums formulated for skin-whitening effects. These companies have already developed other terms besides “skin whitening” to promote their products.
best skin whitening cream in pakistane without side effects
Skin whitening has proven to be damaging, physically and mentally. But sales are booming. Experts predict the market will be worth US$31.2 billion by 2024.
The multi-billion-dollar market for skin whitening products is an enduring sign of commodity racism. Skin whitening is at once an old and emerging globalizing industry. Women (and some men) whiten their skin by using products that reduce or suppress melanin biosynthesis and function.
Products are also marketed to white women with the promise of making white women’s aging skin and faces appear smooth, wrinkle-free and younger looking. As an anti-aging care, skin whitening is formulated to bleach out visible signs of aging such as age spots.
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So actually, skin-whitening products have already been marketed under different labels such as skin brighteners for at least the past 20 years.